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Color WOW conditioning agents are both non-oxidizing and translucent, so they’ll never interfere with the integrity and vividness of your colour. Most conditioning formulas oxidize and can “yellow” or darken your hair, Color Wow Color Security Conditioner for Normal to Thick Hair formulated to optimise both hair colour and texture for the most vivid, glossy, smooth and healthy results. Non-oxidizing agents won’t yellow or darken hair.