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JOICO are setting the scene for plush, long-lasting fullness with this richly lathering cleanser that gently whisks away oil and dirt known to weigh down fine hair. Leaves strands clean with a sheen – uniquely nourished and ready for extraordinary body with a natural feel.

It’s full-on thick, bouncy hair with the ease of three completely cohesive steps: Cleanse to build the foundation for fullness; Condition for healthy volume and protection; then power up big-time with one game-changing styler.