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Enhance the radiance of your blonde hair with Joico’s Blonde Life Brightening Shampoo, a neutralising and moisturising shampoo created specifically for bleached, double-processed or high-lifted blonde hair. Completely sulphate free, the illuminating shampoo works into a velvety lather to expertly lift away dirt and impurities; Anionic Surfactant Molecules capture dirt and oil and rinse them away to leave hair sleek, shiny and refreshed. Promoting healthier, shinier-looking hair, the shampoo helps to banish brassy tones and restore optimal pH level.

Suitable for any bleached, double-processed, or high-lifted blonde hair.